You CREATED something, and I like to think that creating things that I love and enjoy and that others can love and enjoy makes creating things worth it.
Not really since "prompt engineering" can be tossed in the same pile as "vibe coding." Just people coping with not developing the actual skills to produce the desired products.
Try getting a small model to do what you want quickly with high accuracy, high quality, etc, and using few tokens per request. You'll find out that prompt engineering is real and matters.
(Do we say we software engineered something?)