Yeah, I don't think of Handmade Cities when I hear the word "handmade". I think of Handmade Network and Casey Muratori, who actually coined the term and started the movement. I didn't even know about Handmade Cities before this comment, either. This is just shameless marketing/insertion on their part.
Still doesn't change the reality that few people know of this org exists, and fewer people still will associate it with the word "Handmade" in this context.