I think the author is concerned exactly because his blog purpose is to sell ads. He even wrote it at the end of his post. I guess he just would like to sell ads using quality content - his own content - and not by aggregating tons of crap and producing even more of it. Maybe he even tries - I don't know, I didn't read anything besides this post. But the fact is that this doesn't work anymore - and that's just sad.
the whole premise of his post is completely flawed. he talks like he misses 'the old days', but in the old days nobody gave a crap about ads. he's complaining that he's too weak to make a living of blogging while back then nobody even thought of that. 'the blogosphere' meant linked blogs of friends and foafs, not cross-posting every piece of turd to 10 social networks and upvote sites so you get more likes and clicks.
