It becomes a bit easier to see when you finish the sentence. "Information wants to be free (from ______)." If you filled that blank in with "rent-seeking Capitalists and corporations," you likely have everything you need to understand why they don't see it as a turn.
I say this as someone whose notions exist orthogonal to the debate; I use AI freely but also don't have any qualms about encouraging people to upend the current paradigm and pop the bubble.
It doesn't take much cleverness because we're talking about a straightforward dynamic. A counter-cultural expression that was a "screw you" aimed at corporations was co-opted and misinterpreted by those same corporations as "It's free real estate", and now the latter are flummoxed that they're not buddies with the former. Well, points up that's why.
I say this as someone whose notions exist orthogonal to the debate; I use AI freely but also don't have any qualms about encouraging people to upend the current paradigm and pop the bubble.