I find it more than a little scary that, coming from a company with as much influence as Google, the subliminal message here is that pro-technology people are "enlightened", and anyone else is "resistance".
And to me 'enlightened' sounds like hippy-religious-rubbish so I'd probably immediately plumb for resistance.
With games like this you need to have both "sides" have an attractive "we're the goodies" pitch. I thought it was rather clever naming since I think I could argue myself into either camp quite easily.
