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Reading this press release was almost physically painful, because of how much Apple loves to use the phrase "up to". In total it appears 46 times.


A lot of those "up to"s are expressing user options, though -- "up to" 512 GB RAM means that there are configurations that include that, but also cheaper configurations that don't. That's a pretty different beast than "up to 4.3x faster performance", which means (presumably) that exactly one benchmark showed a 4.3x improvement and the rest showed less -- which is to say, means very little.


Except for the prices of course, where they use “starting at 5,499$” instead of “up to 18,299$” to indicate user options.


I thought it was funny years ago when apple would report the power in watts of some systems like the mac mini.

But for the mac pro, they would say something very obscure.

"100-120V AC or 200-240V AC (wide-range power supply input voltage)" and the maximum current is "12A (low-voltage range) or 6A (high-voltage range)".

They're trying NOT to say it had a 1440 watt power supply.


> They're trying NOT to say it had a 1440 watt power supply.

It isn't, though. That rating is for circuit sizing. Power supplies are rated by their output power. If you assume an 89% efficiency for the power supply, and assume 1.0 PFC, and assume that it must be able to supply its rated power at the critical corner (low voltage), and assume zero margin on the current rating, then this is a 1068 W power supply. More likely its design spec is around 1000 W; it certainly can't be 1440 W.


The cleaning cloth went down in price about 50%

There is some consolation there


Only because it doesn't contain RAM.


Don't give them any ideas


Moore's Cloth


But was the compatibility table updated?


Oh, that's for the 256GB option. Based on their math, I'd hazard the 512GB option being $23,799+. ($4K to go from 96 to 256)


> A lot of those

46, actually. 46. I am pretty certain that the explanation lies completely elsewhere...

(overuse of overstatements, for the sake of manipulation, perhaps? something that makes their saying unreliable this way - e.g. they forget to mention the other end of the range, or perhaps the mean, completely .... except when it is good for them, e.g. prices ... that's borderline to lying this way...)


up to 46 times, you mean?


Up to 47.


That would be oddly precise. More like "up to 50", or depending on speaker, "up to 100". /s


It would also be incorrect. "Up to" doesn't mean any possible upper bound, it describes the top of a known range. I can't say a car I'm selling goes "up to" 900mph if it tops out at 120mph.


Well, depends. Maybe it can go up to 900mph¹?

¹ drivers are responsible to get the car into a low earth orbit themselves and need to be familiar with the orbital maneuvers needed to accelerate the car to 900mph


A silly hobby of mine has been to track Apple's use of the word "computer". They don't use it. The only use of the word that I can find, on apple.com, is in legal boilerplate.

I want a computer dammit, not an appliance.


They also don't use "appliance." Nor do their computers behave as appliances.

It's just branding - they don't want to sell you a generic "computer" - they want to sell you a Mac. It's really not all that different from a computer. Might look a little nicer[1]. Uses a custom processor. But you can write software for it like a computer. And it can display things on a monitor like a computer.

They do have wrist, pocket, and tablet versions of computers, but those might be considered more like appliances.

1 - taste being subjective and all


What's a computer?


That's probably up to 300% of an increase from 'previous' press releases


I am sure I'd love computer products more without the nauseating marketing bs. With dry boring technical facts only. I am repelled now, need more self drive and effort getting to the cashier, than without it.

(Scroll-oriented web pages see me running away fast. Not only Apple, which is a champion in it, but articles in general. That make me a passive spectator eating what they want me to eat, the way they want me to. Rather than a free discoverer. I hate being pushed into something. I like freedom.)


Whats an up to dog?


It appears up to 46 times.


I enjoyed "up to an 80-core GPU, and a staggering 512GB of unified memory"

Staggering?? I can count on no hands the number of times that a fact or figure has caused me to stagger.


When you get that credit card bill for the 80 core, 512 gig, 16 TB storage box, you might stagger a bit.


Thanks for the laugh!


Idk 512GB of (essentially) ram is pretty damn insane for a consumer machine


This thing is going to cost >$10K, probably, which I think means it's not in the consumer segment


For the 512GB? You're going to be over $20K, fully specced.


Yes, but you've surely met people who giggled when they read that.




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