After our first failed startup due to a lack of costumer interest we didn't even touch a text editor until 120 customer interviews. We wanted to be damn sure the problem we were attempting to solve was an actual problem.
During this search process we built out our business model canvas making the necessary changes along the way. Each week we focused on a certain section of the canvas and challenged those assumptions against what our customers were saying.
During this search process we built out our business model canvas making the necessary changes along the way. Each week we focused on a certain section of the canvas and challenged those assumptions against what our customers were saying.