I am not being snarky. In my head any and all SaaS plays are inherently international. Perhaps that's because I am Slovenian and any endeavour that is not international by default is doomed from the get go.
I could not imagine a SaaS story that is viable in mid to long term without inherent internationalization. Except perhaps US based companies, however there WILL be trouble as soon as you try to enter European market if you assume that US is the world.
Many friends of mine have local companies, targeting only the Spanish market. It works well for them, but we have different goals. They want to be local leaders (easier acquisition, lower marketing costs), we want to build a leader in our category (higher investment in development and marketing)
I think it depends on the market and country you're in. If you're in the right vertical or solve a very difficult problem you might earn enough to not go international.
I am not being snarky. In my head any and all SaaS plays are inherently international. Perhaps that's because I am Slovenian and any endeavour that is not international by default is doomed from the get go.
I could not imagine a SaaS story that is viable in mid to long term without inherent internationalization. Except perhaps US based companies, however there WILL be trouble as soon as you try to enter European market if you assume that US is the world.