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Lots of comments here about people trying to understand why SnapChat rejected the offer, but I've yet to see much discussion about the other half:

Why would Facebook offer SnapChat $3B? If they believed like most others would, why wouldn't they just ignore SnapChat and let it die like the fad it seems to be?

It's not just SnapChat that thinks they're worth more, Facebook does too.



They can't take the risk of letting it die. Perhaps that is what MySpace said when thefacebook.com showed up.




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