"Their overall monetization plan with pages seems terribly short sighted."
The problem here is that promoted posts from your page isn't the best way to use Facebook. Use it occasionally, but Facebook is much more similar to TV or print advertising than search ads. Think about it: Google, you use keywords to judge intent. Facebook, you use demographic information to introduce yourself to those in the demographic you thrive in.
The problem here is that promoted posts from your page isn't the best way to use Facebook. Use it occasionally, but Facebook is much more similar to TV or print advertising than search ads. Think about it: Google, you use keywords to judge intent. Facebook, you use demographic information to introduce yourself to those in the demographic you thrive in.