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Well, there are countless successful products that don't "solve a problem". What problem do Call of Duty or League of Legends solve? What "problem" would the hypothetical iWatch solve?

In other words, solving problems is great and all, but you can also make a great product that people just enjoy using, and let it grow organically.

Of course, you could argue that any good product does solve a problem. But my point is that despite what everybody says, the problem doesn't always have to be the starting point.



of course all of duty solves a problem: entertainment

also why would people use a product they enjoy that doesn't solve a problem?




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