Despite this being common sense...I still find businesses asking me where I heard about them. This is notoriously inaccurate, yet it is relied upon by so many businesses.
The best way to track how customers found you when they call is to use different phone numbers in your marketing. Even in web forms, asking where you heard about me...I bet 50% of your responses are the first choice in the drop down menu.
Customers Lie. Not maliciously...but you can't expect them to understand and respect the importance accurate tracking on your side of the fence is.
The best way to track how customers found you when they call is to use different phone numbers in your marketing. Even in web forms, asking where you heard about me...I bet 50% of your responses are the first choice in the drop down menu.
Customers Lie. Not maliciously...but you can't expect them to understand and respect the importance accurate tracking on your side of the fence is.