The 'magic' of Magic isn't that unique either. It boils down to an open channel(s) to communicate with a personal assistant / concierge service. And I suspect that that calling a live person to describe the initial request seems much more expedient that bouncing texts or emails back and forth...
Many companies already offer that kind of service, e.g. https://www.americanexpress.com/us/credit-cards/benefits/det...
Oddly enough, my insurance company just started offering up that type of service too....